Disney Institute – Experiential Program Design
“Out of all the programs at the Disney Institute - the Rock Climbing Program was consistently one of the most popular and appreciated programs from the surveys.”
Promotional flyer from Disney Institute
Overview
Design and implementation of a custom climbing and experiential learning program at The Disney Institute that aligned with Disney’s world-class safety, branding, and guest experience standards.
Challenge
The Disney Institute sought to offer outdoor experiential learning that reflected their commitment to excellence, guest trust, and employee growth. They needed a climbing program that was exciting, educational, and brand-aligned.
Approach
Peter Mayfield was contracted to lead design, hiring, and training for the entire program. Drawing from best practices in adventure education and brand integration, he created a fully customized experience.
Solutions
Designed a unique climbing program that balanced challenge and safety
Developed comprehensive safety and training manuals
Trained staff in facilitation, guest communication, and risk management
Ensured alignment with Disney brand voice and guest expectations
Results / Outcome
Successful launch of a beloved program for Disney Institute guests
Long-term integration of nature-based team building into Disney’s learning offerings
Guests consistently rated the climbing experience as one of the favorite experiences of their time at the Disney Institute.
